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/* Evidence narrative */
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em{font-family:var(--serif);font-weight:400;letter-spacing:-.05em}.takeaway-bottom{display:flex;align-items:center;justify-content:space-between;gap:50px;padding-top:28px;border-top:1px solid #cad6c4}.takeaway-bottom p{font-size:17px;color:var(--ink)}.learning-loop{display:flex;align-items:center;gap:12px;font-size:12px;flex-wrap:wrap}.learning-loop i{font-style:normal;color:#789065}.source-note{padding:24px 0}.source-note-content{padding:20px 0;font-size:13px}.source-note-content p{margin-bottom:16px;max-width:950px}.source-links{display:flex;flex-wrap:wrap;gap:12px 28px;margin-top:24px}.source-links a{text-decoration:underline;text-underline-offset:3px;font-size:12px}
@media(max-width:1050px){.offer-layout{gap:36px}.trust-layout{gap:30px;grid-template-columns:1.1fr 1fr}.phone-gallery{gap:22px;padding:24px}.mobile-hypotheses{grid-template-columns:repeat(3,1fr);gap:24px}.mobile-hypotheses>.tag{grid-column:1/-1;width:fit-content}.metric-strip{gap:26px;grid-template-columns:1fr 1.1fr}.rating{grid-column:1/-1}.experiment{grid-template-columns:34px 1.4fr 1fr auto;gap:16px;padding:22px 16px}.experiment h3{font-size:18px}.experiment-kpi p{font-size:12px}.impact-effort{gap:10px}.measurement-grid{gap:65px}.comparison-row{gap:20px}.roadmap-grid article{padding:24px}.roadmap-grid h3{font-size:28px}.test-sequence{gap:22px}.takeaway-bottom{display:block}.learning-loop{margin-top:24px}}
@media(max-width:700px){.opportunity-heading{display:block;margin-bottom:30px}.opportunity-heading h2{font-size:36px;margin-top:20px}.opportunity-heading>p{text-align:left;max-width:none;margin-top:18px;font-size:13px}.offer-layout{grid-template-columns:1fr;gap:32px}.evidence-stage{padding:20px}.evidence-stage .phone{max-width:280px}.opportunity-copy>.tag{margin-top:0}.numbered-facts p{font-size:16px}.concept-price strong{font-size:34px}.concept-price>span{font-size:23px}.offer-concept{padding:20px}.reason p{font-size:16px}.metric-strip{grid-template-columns:1fr;gap:22px;margin-top:30px}.rating{grid-column:auto;gap:35px;flex-direction:row}.rating span{flex-direction:row;align-items:center;gap:12px}.metric-strip .tiny-label{font-size:12px}.metric-strip p{font-size:14px}.metric-strip strong{font-size:17px}.fit-grid{grid-template-columns:1fr;gap:34px}.compare-brand h3{font-size:24px}.clean-list{margin:20px 0 0}.clean-list li{font-size:15px}.reason.horizontal{display:block;margin:28px 0}.reason.horizontal p{margin-top:14px}.test-sequence{display:grid;grid-template-columns:1fr;padding:10px 0 24px;gap:20px}.test-sequence>.tag{width:fit-content}.test-sequence>div{padding-left:35px;position:relative}.test-sequence b{position:absolute;left:0;top:10px}.test-sequence h3{font-size:21px}.sequence-arrow{display:none}.qa-banner{display:block;padding:22px;margin-bottom:26px}.qa-banner p{margin-top:16px;font-size:15px}.mobile-swipe{display:block;font-size:12px;margin-bottom:14px}.phone-gallery{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:24px;padding:22px;overscroll-behavior-x:contain}.phone-gallery>article{flex:0 0 100%;scroll-snap-align:center;min-width:0}.phone-gallery .phone{max-width:260px}.phone-gallery h3{font-size:21px}.phone-gallery p{font-size:15px}.mobile-hypotheses{grid-template-columns:1fr;gap:24px}.mobile-hypotheses>div{border-bottom:1px solid var(--line);padding-bottom:20px}.mobile-hypotheses>div:last-child{border:0;padding-bottom:0}.mobile-hypotheses p{font-size:15px}.trust-layout{grid-template-columns:1fr;gap:30px}.trust-layout .clean-list li{font-size:15px}.ad-path{grid-template-columns:1fr;padding:20px 0;gap:18px}.ad-path>span{transform:rotate(90deg);width:fit-content;line-height:1}.ad-path h3{font-size:24px}.ad-path .tiny-label{font-size:12px;margin-bottom:8px}.ad-path p,.ad-path a{font-size:14px}.ad-id{font-size:12px}.acquisition-evidence{grid-template-columns:1fr;gap:28px}.acquisition-test{grid-template-columns:1fr;gap:25px}.acquisition-test h3{font-size:25px}.route-test{font-size:14px;padding:20px}.ecosystem summary,.source-note summary{align-items:flex-start;flex-direction:column;gap:5px}.ecosystem-grid{grid-template-columns:1fr;gap:28px}.ecosystem-grid p{font-size:15px}.ecosystem-grid article{border-bottom:1px solid var(--line);padding-bottom:24px}.ecosystem-grid article:last-child{border:0;padding:0}.comparison-row{grid-template-columns:1fr;gap:18px;padding:26px 0}.comparison-row.table-head{display:none}.comparison-row>strong{font-size:22px}.comparison-row>span{font-size:15px}.comparison-row>span:before{content:attr(data-label);display:block;font-size:12px;text-transform:uppercase;letter-spacing:.07em;color:var(--ink);margin-bottom:5px;font-weight:600}.benchmark-bottom{display:block}.benchmark-bottom p{font-size:13px}.text-button{margin-top:20px;white-space:normal}.backlog-head{font-size:12px;gap:20px}.experiment{grid-template-columns:30px 1fr;gap:16px;padding:23px 17px}.experiment-title{grid-column:2}.experiment-number{align-self:start;font-size:23px}.experiment h3{font-size:20px}.experiment-title p,.secondary .experiment-title p{font-size:14px}.experiment-kpi{grid-column:2}.experiment-kpi p{font-size:14px}.impact-effort{grid-column:2;gap:18px;border-top:1px solid #ccd9c6;padding-top:12px}.impact-effort>span{flex-direction:row;align-items:center;gap:9px;min-width:0}.impact-effort small{font-size:12px}.impact-effort b{font-size:13px}.secondary .experiment{padding:22px 17px}.secondary h3{font-size:20px}.secondary .impact-effort{border-color:var(--line)}.measurement .section-heading p{font-size:21px}.measurement-grid{grid-template-columns:1fr;gap:40px;padding-top:0;padding-bottom:32px}.value-flow{max-width:none;gap:28px}.value-flow li:not(:last-child):after{bottom:-26px}.business-metrics h3{font-size:25px;line-height:1.2}.metric-columns{gap:20px}.metric-columns p{font-size:14px}.measurement-rules{grid-template-columns:1fr;gap:23px}.measurement-rules p{font-size:15px}.measurement-rules b{display:inline;margin-right:15px}.definitions>div{grid-template-columns:1fr}.definitions p{font-size:15px}.definitions summary{font-size:13px}.roadmap-grid{grid-template-columns:1fr;margin-top:30px}.roadmap-grid article{padding:28px;border-right:0;border-bottom:1px solid var(--line)}.roadmap-grid h3{font-size:30px}.roadmap-grid .clean-list li{font-size:15px}.roadmap-grid .clean-list{margin-bottom:26px}.roadmap-output p{font-size:15px}.takeaway h2{font-size:clamp(35px,9.5vw,54px);margin-top:28px;line-height:1.12}.takeaway-bottom{padding-top:25px}.takeaway-bottom p{font-size:18px}.learning-loop{font-size:13px;gap:10px}.source-note-content{font-size:14px}.evidence-figure figcaption{font-size:12px}.zoom-label{opacity:1;font-size:12px;padding:4px 7px}.phone .zoom-label{top:8px;right:8px}}
@media print{.site-header,.read-progress,.zoom-label,.skip-link,dialog{display:none!important}.wrap{width:100%}.section{padding:32px 0;break-inside:avoid}.hero{padding-top:0}.hero h1{font-size:70px}.phone-gallery{display:grid;overflow:visible}.phone-gallery>article{min-width:0}.measurement{background:#fff;color:#17221f}.measurement p,.measurement strong{color:#17221f}a{color:inherit}body{font-size:12px}.source-note,.site-footer{font-size:12px}}

.evidence-image:has(.pin){overflow:visible}.pin{left:-14px}

.dialog-actions{display:flex;align-items:center;gap:10px}.zoom-dialog{padding:9px 14px;border:1px solid var(--line);background:white;font-size:14px;cursor:pointer}.dialog-image.is-zoomed{text-align:left}.dialog-image.is-zoomed img{max-width:none}.dialog-image:focus-visible{outline:3px solid var(--accent);outline-offset:2px}@media(max-width:700px){.dialog-top{align-items:flex-start;flex-wrap:wrap;gap:12px}.dialog-actions{margin-left:auto}.zoom-dialog{padding:8px 10px;font-size:13px}.dialog-image{max-height:56dvh}}
.phone-gallery{contain:layout inline-size}
/* Focused editorial refinement */
.foundation{display:grid;grid-template-columns:1fr 1.3fr;gap:48px;padding-block:34px;border-top:1px solid var(--line)}.foundation h2{font-size:25px;margin:14px 0 10px;letter-spacing:-.035em}.foundation p{font-size:13px;max-width:340px}.foundation ul{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:10px 24px;align-content:center}.foundation li{font-size:14px;color:var(--muted);padding-left:14px;position:relative}.foundation li:before{content:'—';position:absolute;left:0;font-size:12px;color:#8b998e}.next-wave{margin-top:30px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.next-wave>summary{padding:22px 0;font-size:15px}.next-wave>summary>span:first-child{color:var(--ink);font-size:15px}.next-wave>summary b{font-weight:400;margin-left:12px}.next-wave[open]>summary b{display:inline-block;transform:rotate(45deg)}.next-wave .secondary{border-bottom:0}.future-variant{display:grid;grid-template-columns:1fr 1fr;gap:48px;border-top:1px solid #cad6c4;margin-top:36px;padding-top:28px}.future-variant ol{list-style:none;margin:0;padding:0}.future-variant li{font-size:13px;color:var(--muted);margin:7px 0}.future-variant li>span{font-size:12px;margin-right:12px}.future-variant .tiny-label{font-size:12px;color:var(--muted);margin-bottom:8px}.future-cta{font-size:16px;display:block;color:var(--ink)}.future-variant p{font-size:13px;margin-top:8px}.roadmap-grid h3{line-height:1.15}
@media(max-width:700px){.foundation{grid-template-columns:1fr;gap:22px;padding-block:28px}.foundation h2{font-size:24px}.foundation ul{grid-template-columns:1fr;gap:9px}.next-wave>summary{flex-direction:column;align-items:flex-start;gap:8px}.next-wave>summary>span:last-child{font-size:12px}.future-variant{grid-template-columns:1fr;gap:24px}.future-cta{font-size:16px}.future-variant p{font-size:14px}}
/* Secondary demand-capture opportunity */
.growth-addendum{padding:52px 0;border-top:1px solid var(--line)}.growth-heading h2{font-size:34px;margin:16px 0;letter-spacing:-.04em}.growth-heading>p{font-size:16px}.growth-evidence{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:28px}.growth-evidence .evidence-image{height:180px;background:var(--soft)}.growth-evidence img{height:100%;object-fit:contain}.growth-source-note{margin-top:16px}.growth-reasoning{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:28px}.growth-reasoning p{font-size:14px;margin-top:14px}.growth-reasoning .small-note{font-size:13px}.demand-flow{border-block:1px solid var(--line);padding:22px 0;margin:26px 0}.demand-flow .tiny-label{font-size:12px;color:var(--muted);margin-bottom:10px}.demand-flow p{font-size:15px;color:var(--ink);line-height:2}.demand-flow i{font-style:normal;color:#789065;padding:0 7px}.growth-bottom{display:grid;grid-template-columns:1fr 1fr;gap:44px}.growth-bottom p{font-size:13px}.growth-bottom .tiny-label{font-size:12px;margin-bottom:10px}.growth-bottom .small-note{margin-top:10px}#dialog-source[hidden]{display:none}
@media(max-width:700px){.growth-addendum{padding:40px 0}.growth-heading h2{font-size:29px}.growth-evidence{grid-template-columns:1fr;gap:22px}.growth-evidence .evidence-image{height:auto}.growth-evidence img{height:auto}.growth-reasoning{grid-template-columns:1fr;gap:24px}.growth-reasoning p{font-size:15px}.growth-bottom{grid-template-columns:1fr;gap:24px}.growth-bottom p{font-size:14px}.demand-flow p{font-size:14px}}